TV Spot Celebrates Individuality and Exposes the Naked Truth about Being Yourself For the first time in nearly ten years, Jockey International, Inc., the iconic American apparel brand, has returned to the airwaves with the launch of a new television ad that is part brand promotion and part social commentary. The ad demonstrates Jockey's brand positioning, which encourages people to be themselves, and is a key component of Jockey's aggressive, multi-year marketing initiative that includes new product introductions, innovative campaigns and targeted sponsorships aimed at growing market share among Jockey's broad consumer base.